Interfloor has launched a range of Meister laminate flooring with John Lewis. Meister, a leading German manufacturer of hard flooring, including laminate, engineered wood, cork and linoleum, has an outstanding reputation for design, innovation and environmentally friendly products.
This represents a significant initiative for Interfloor as they enter the hard flooring market. Steve Woodhead, Interfloor marketing director, says, “We are excited to be working with Meister. The combination of Meister’s product pedigree and our nationwide service capability in the UK provides a highly competitive proposition. We are delighted that John Lewis have selected Meister as their laminate flooring brand and we look forward to further developing our long term relationship with them.”
Ian Powers, Assistant Buyer Floorcoverings at John Lewis, said, “We have chosen Meister as our laminate flooring brand due to their excellent range of contemporary designs, their reputation for innovation and their commitment to the highest levels of quality. We are excited to be the only large, multiple retailer launching the Meister range in the UK. We have been working with Interfloor for over 20 years and we look forward to working with them on this project.”
Interfloor is supplying John Lewis with 30 laminate decors across six Meister products: Classic, Heritage, Clarendon, Majestic, Caversham and Sovereign. The range includes the patented MasterClic Plus system which makes installation easier and quicker, and products with two metre long planks, narrower planks (140mm) and the top of the range, Sovereign, with its unique non repeat décor.
The range is competitively priced for the consumer, from £13 to £39 per square metre including VAT. The flooring is complemented with a range of colour co-ordinated accessories which, together with the laminate range, is all stocked at Interfloor’s central warehouse in Haslingden. The marketing support includes in-store displays, a 44 page catalogue and a consumer sampling service.
Meister laminates come with warranties of up to 25 years and are fully accredited by the Blue Angel, the world’s premier award for environmentally friendly products. Steve Woodhead said, “Meister is entering the UK market and we believe this will become a strong, premium brand in the years to come.”
