Interfloor have recently launched three new sales tools to help retailers sell more branded underlays and flooring accessories. These are the online Underlay Selector, the Underlay Selection Guide and the sixth issue of their popular Flooring Accessories catalogue.
The Underlay Selector, featured on Interfloor’s web site (www.interfloor.com) showcases dozens of the top selling Tredaire and Duralay branded underlays. As Steve Woodhead, Interfloor’s marketing director explains, “We have seen sustained demand in 6 key underlay segments. We define these as Premium Comfort, Premium Durability, Underfloor Heating, Heat Insulation, Sound Insulation and Wood & Laminate.
Customers are increasingly demanding the right product solution for them – whether that is for the most comfortable, the hardest wearing, the best for sound insulation, and so forth. We frequently get retailers asking for this kind of information so that they can recommend the best product to the consumer. Although we have detailed technical specifications we wanted to develop something which is more accessible and quicker and easier to use. The Underlay Selector does this. It enables the user to choose the best underlays for comfort, durability, heat insulation, sound insulation, underfloor heating and suitability for wood and laminate floors. The products are visually arranged in order – just like magic!”
Each of the products shown has its own information page and full technical specification. It enables the retailer to get all the information they need and the Selector can be used in real time in the store. Steve Woodhead adds, “branded underlays provide real benefits to the consumer and allow the retailer to maximise their margins. We hope it will become a really useful tool to aid up-selling and cross-selling.”
Interfloor have taken the same concept and produced it in a printed format – the Underlay Selection Guide. It’s a really useful summary of the best performing products and folds out into an A2 poster. This is available from Interfloor’s territory managers, and can also be downloaded from the Interfloor web site.
The 400 plus products in Interfloor’s accessories range are showcased in the sixth issue of the Flooring Accessories catalogue. Featuring their popular Gripperrods and Stikatak ranges the catalogue includes 23 carpet grippers, including Tackfast and Golden Gripper, and over 170 floor edgings, including metal and wood effect and a new range of stick down metals. In addition there are over 50 fitting tools, including the Speed Catt and Invisiseamer, 38 adhesives and tapes, 7 heat seam tapes and 70 retail packaged products.
Steve Woodhead says, “We have made the catalogue easier to use with more photos, diagrams and selection charts. We’ve improved the layouts to make them clearer, and thus easier and quicker to use. We’ve included more installation advice and improved the indexing. We think it’s the best catalogue we’ve ever done and it should be helpful to the retailer in finding the right product for the job”
