Interfloor, the manufacturer of the Nation’s favourite underlay, has announced that it is to upgrade the brands within its Tredaire Brio range, which includes, Zest, Citra, and Jazz.
For Europe’s largest and leading manufacturer of carpet underlay and flooring accessories, recognised for its high standards, the makeover will enhance the Brio family.
Both Brio and Zest are stalwarts of Interfloor’s underlay range; Brio and Zest serving customers well for over 12 years and Jazz and Citra launched in 2015 and 2016.
Sales Director Gary Cowley commented: “Interfloor has an enviable reputation for quality, value for money and customer satisfaction and with this range having served customers so well for over a decade we thought it was time to refresh with an injection of Interfloor smartness.
“Once complete we will have conformity across all our product lines and customers will notice an improved look, feel and performance from the Brio makeover.”
The upgrade, which has focused on the look and feel has seen improvements in the range from single scrim to twin-scrim and refining the branded appearance by introducing white twin-corona below the printed backing. Jazz will be changed from 98kg/m³ 12mm to 145kg/m³ 9mm.
The specifications:
Brio: 8.0mm thickness. 100kg/m³ medium density. 2.2 togs heat insulation. 32db sound insulation. General domestic use
Citra: 11.0mm thickness. 145kg/m³ medium density. 2.9 togs heat insulation. 43db sound insulation. Luxury use
Jazz: 9.0mm thickness. 145kg/m³ medium density. 2.4 togs heat insulation. 39db sound insulation/ Luxury use
Zest: 10.0mm thickness. 100kg/m³ medium density. 2.6 togs heat insulation. 39db sound insulation. Luxury use.
The Brio underlays offer the best for comfort, suitable for anywhere in the home. In addition, the insulation high tog helps keep the home warm and makes the carpets last longer as it acts as a ‘shock absorber’ so carpets suffer less wear. They are environmentally friendly too as made from 100% recycled foam.
Gary Cowley concluded: ““Our goal is to add value to our customers, providing high-quality products that enable them to be successful. We do this by doing more than just distribute products. We are focused on providing our customers with better products, better brands, and better service. The upgrade of Brio is part of our continued progress to meet customer requirements and remain as the UK number one supplier of underlays.”
