Interfloor has updated its popular Underlay Selection Guide. This useful selling tool was developed for retailers and distributors to identify the best performing Tredaire and Duralay products in each of six key segments. Steve Woodhead, Interfloor marketing director, explains, “Our consumer research shows that the two most important consumer needs for underlay are underfoot comfort and durability. These are chosen by 72% and 64% of consumers respectively. However we are seeing four other needs that have emerged and become significant – heat insulation, sound insulation, underfloor heating and acoustic underlays for hard flooring.”
The Guide emphasises the inherent brand strengths of Tredaire and Duralay. Tredaire is designed for comfort and its “springy” characteristics (in both PU and sponge rubber) make it ideal for insulating against heat and sound. Duralay’s ultra-high density crumb and sponge rubber are perfect for a number of needs. Crumb rubber is perfect for long lasting carpet protection and supporting carpets in high traffic areas such as hallways and staircases. Duralay’s sponge rubber underlays are the best for underfloor heating (being low tog) and noise reduction under hard flooring.
“Retailers tell us that the Underlay Selection Guide is the best tool on the market for selecting the right underlay for their customer,” says Woodhead. “We’ve improved it further by clarifying which brand is most suitable for each need, and by introducing some exciting, new products. The Guide increases customer satisfaction and maximises value for the retailer in the short and long term. It can be accessed from our web site where customers can also use the powerful online Underlay Selector too.”
