Interfloor reported an increase in international enquiries at Domotex in Hannover, Europe’s largest flooring exhibition. Companies from over 50 countries, many from Asia, the Middle East and South America, showed an interest in Interfloor’s growing range of underlay and accessory products.
Interest in rubber underlay remains strong internationally as well as the UK. The Company’s Campaign for Real Underlay is paying off says marketing director Steve Woodhead. “After a significant increase in promotion, we have seen our retailer base grow by up to 25% in the last year. There’s been a noticeable upswing in demand for rubber underlays, especially the premium Tredaire sponges and Duralay crumb rubbers. Demand for our Tredaire Seventh Heaven PU range has risen dramatically and we’ve had to expand our production to keep pace with the growth in orders.”
