Interfloor presented their improved range of Tredaire premium PU underlays at the recent Greendale exhibition at the Ricoh Arena, including Softwalk, Dreamwalk and Sensation. These premium, Textron-backed products have been upgraded, free of charge, to offer much more vibrant colours and brighter and stronger packaging. The backing is now a brilliant white with bolder, red Tredaire branding. Steve Woodhead, Interfloor marketing director, says “we have invested in desirability to maximise sellability. Retailers are responding enthusiastically to the range and we are seeing a rising trend of sales growth.”
Interfloor has also improved the product sampling and is promoting the advantages of Tredaire to the flooring trade with a direct marketing and advertising campaign.
Interfloor also presented their range of Meister laminate flooring. This range of premium, German flooring was launched by Interfloor last year and has proven very popular with buying group members across the UK. The range of 42 colours is “on-trend” with lighter oaks and grey oaks, in particular, proving very popular. Sales have been well ahead of expectations and so Interfloor have invested further in a new range of Meister engineered wood which will be showcased at the Buying Group National Floor Show in Solihull on 12-13 May.
